Kylie Jenner Becomes Alo’s Second Face in Two Weeks

Just two weeks after Alo unveiled a campaign fronted by Bella Hadid, the brand has made Kylie Jenner the face of its new campaign. The pace at which the two campaigns have been released in succession is itself unusual. Shot in Los Angeles, the new campaign was photographed by Mert Alas and Marcus Piggott.

The campaign is built around a new color called “Pink Marshmallow.” The shade is applied across multiple product categories, including the Alosoft Intuition Bra, High-Waist Intuition Capri, Sunset Sneaker, and Prismatic Jacket. What the campaign emphasizes is not elaborate staging but “the moments when no one is watching,” with Jenner saying that the most meaningful moments in her life happen off camera.

Jenner has long been part of the Alo community and has maintained a relationship with the brand, and with this campaign she has expanded her role as an ambassador. Summer Nacewicz, Alo’s head of marketing and creative, explained that the campaign shows Jenner in private moments beyond the public image. Following Bella Hadid with Kylie Jenner, Alo is raising its brand presence by rolling out major celebrity campaigns in quick succession.

Source · FashionUnited, "Kylie Jenner fronts Alo's second celebrity campaign in two weeks"

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