A 12-part romantic comedy takes the place of advertising
US fashion rental platform Nuuly has released a 12-part drama instead of product lookbooks or banner ads. Titled 'Heart On My Sleeve,' the series is a one-minute romantic comedy in which an art teacher in her mid-20s goes on a date with a different person in each episode. Many of the dates are played by real influencers and content creators, bringing the cast to 76.
The series is directed by filmmaker Milky Tran and stars actor and comedian Wally Baram. It was produced by advertising agency Dayna's House, which has worked with Sephora, Glossier, Farfetch, and others. In each episode, the characters wear clothes rented from Nuuly and showcase the products through scenes in the story rather than advertising copy.
Nuuly, a URBN subsidiary, has grown rapidly in the rental industry over the past two years. The series is an attempt to build on that momentum in a new way that cuts through social media ad fatigue. Instead of traditional banner and product advertising, Nuuly has chosen to showcase clothing through short-form dramas with a narrative.
Source · Glossy, "Nuuly aims to break through the social media noise with a new branded rom-com microdrama"
Rewriting the brand through a '90s New York romance
Athleisure brand Rhone has shifted away from performance marketing centered on performance metrics toward building its brand image. Its new campaign, 'A Love Letter to NYC,' centers on a 30-second hero video inspired by a romantic comedy set in 1990s New York.
Bethany Evans, Rhone's chief marketing officer, who joined the company last November after more than five years at The North Face, explained that performance refers not simply to athletic results but to how people live their everyday lives. She said the campaign encompasses all three of the brand's product lines: Move, Play, and Live.
The campaign spans TV, connected TV, social media, direct mail, print, out-of-home advertising, and in-store and digital experiences. It also includes an offline activation using Citi Bike stations near three of the brand's New York stores.
Source · Retail Dive, "Rhone CMO on marketing at an inflection point for the apparel brand"
RealDrop Clip. Turn a single product photo into multiple short-video versions
RealDrop's Clip applies effects and prompts to a single lookbook or product shot that has already been taken, turning it into a short AI video. Practitioners managing product detail images or brand marketers can convert still images into video assets for Reels and TikTok without scheduling a separate video shoot.
When creating multiple versions, there is no need to reshoot each photo or manage separate editing files. Instead, users can change the effects and generative models in slots on the same screen, stack the results side by side, and compare them, reducing the back-and-forth required for creative testing.
This single screen brings together the input image, effect and generation model selection, prompt input, and four slots for creating multiple versions side by side. After uploading a product photo, users can switch effects and models to prepare several versions in sequence in the same place, reducing the need to move files for each version or switch between different programs.
RealDrop's Clip is a feature for teams looking to expand existing product photos into video assets without rescheduling a shoot. If you're a small brand or solo seller that needs to test ad creatives in several tones each season but lacks sufficient budget and staff for video production, try uploading existing lookbook shots to Clip and creating several versions by changing the effects and prompts.
