Reese Cooper’s First Store in 806 Square Feet
An 806-square-foot space in Silver Lake, Los Angeles, opened on the 14th as Reese Cooper’s first standalone store. The store is named RC Outdoor Supply (RCOS). Dedicated to the brand’s functional outdoor line, which began in late 2021, the space was completed in collaboration with design studio PlayLab Inc.
The store carries the full RCOS line alongside products from the footwear brand RCI (Reese Cooper Inc.). The focus is on shell jackets with taped seams, insulated outerwear, and pieces made with technical specialty fabrics, while the Hook hardware system, trademarked by Reese Cooper himself, is applied across the line. RCOS was brought under RCI in late 2024 and released four capsule collections through early the following year. Since then, Reese Cooper has directly overseen production and development while managing quality standards.
The store is open daily from 11 a.m. to 7 p.m. local time. With this opening, RCOS, which had operated without a dedicated store, now has its first offline base.
Source · Hypebeast, "Reese Cooper Opens RC Outdoor Supply Retail Store in Los Angeles"
Palace Jamsil Turns UNESCO Heritage Into Store Design
On the 22nd, a skateboarding brand store will open inside Seoul’s largest shopping mall. Palace Jamsil, opened by London-based Palace Skateboards at Lotte World Mall in Jamsil, is the brand’s third store in South Korea.
The store’s design begins with architectural motifs from UNESCO World Heritage sites. Reinterpreting the symbolism of historic places through the language of a contemporary retail space, it creates a distinctive spatial identity set apart from other stores through elongated clean lines and a repeating column structure.
Alongside the opening, a commemorative store-exclusive collection available only at Palace Jamsil will also be unveiled. Opening its third South Korean store inside the country’s largest shopping mall shows Palace strengthening its premium retail presence as it expands its store network across the Asia-Pacific region.
Source · Hypebeast, "Palace Skateboards to Open Third South Korean Store in Seoul"
Outfit Shots With an Overseas Location Mood, Completed Through Location Snap
RealSnap’s Location Snap is a feature that generates model outfit shots using real locations selected from Google Street View as the background. It is mainly used by brand marketers who need to capture the atmosphere of a specific city or street for a seasonal campaign or lookbook, as well as practitioners who need to turn location-driven news, such as a store opening, into visuals.
On-location shoots for business trips require a long preparation process, from securing locations to arranging flights and accompanying local staff. Location Snap can create multiple results by changing only the background location while keeping the same model and outfit, reducing the need to reschedule shoots each time a candidate location changes.
With the model and outfit setup kept unchanged and only the Location Reference set to a street view of the padlock bridge, outfit shots for that location and the ancient ruins location appear together in the results gallery. Because multiple location candidates can be compared side by side on one screen, there is no need to prepare a separate shoot again for each candidate site.
RealSnap’s Location Snap makes it possible to test outfit visuals in advance without actually visiting the location, especially in situations where the atmosphere of a specific place is directly tied to the brand message, such as a store opening or seasonal campaign. For small brands or freelance designers without a budget for overseas location shoots, a practical starting point is to choose a desired street or building on Google Street View and use it as the Location Reference.
