12,000 Square Feet: SKIMS’ Largest Store in Europe
Kim Kardashian’s shapewear brand SKIMS has opened its first standalone store in the United Kingdom. The setting is Regent Street, London’s iconic shopping destination. Spanning about 12,000 square feet, it is the largest SKIMS store in Europe to date.
Upon entering the store, visitors are first greeted by a large-scale sculpture created by artist Vanessa Beecroft. Beyond it, an open-plan space unfolds, defined by soft curves, refined details, and textured finishes. Architecture was handled by Rafael de Cárdenas Ltd., which reinterpreted SKIMS’ signature retail design for the prominent corner site on Regent Street.
The product assortment is also the most comprehensive SKIMS has presented in the UK so far. The full SKIMS lineup, from core shapewear and underwear to loungewear, menswear, and accessories, is available in the store, along with NikeSKIMS, the recently launched collaboration line with Nike.
Source · Hypebeast, "Kim Kardashian's SKIMS Opens First UK Flagship Store on London's Regent Street"
SKIMS’ New Neighbors Are Apple and Burberry
SKIMS, which launched online in 2019, has now opened a store on Regent Street alongside Apple, Burberry, Coach, lululemon, and Mulberry. Until now, the brand had reached UK consumers only through online sales, pop-ups, and placements at Selfridges and Harrods.
Co-founder Kim Kardashian said London has long been a city that inspired her, calling the store an important moment for the company. CEO Jens Grede said the flagship is a space where consumers can experience the brand directly beyond its products, adding that the company will continue investing in key global shopping destinations.
The Regent Street flagship is part of SKIMS’ broader move to expand its brick-and-mortar presence beyond North America. SKIMS is also preparing a flagship store at Dubai Mall and is planning entries into Delhi and Mumbai in India. The company described the new store as a meaningful milestone in its physical expansion outside North America.
Source · Retail Gazette, "Kim Kardashian's Skims opens first UK flagship on Regent Street"
Location Snap: Creating Location Shots with Street View Places
RealSnap’s Location Snap is a feature that creates model outfit shots using a real location selected from Google Street View as the background. Brand marketers or lookbook planners open this menu when they want to capture the street atmosphere of a specific city in a seasonal campaign.
Overseas location shoots typically involve multiple layers of work, including scouting local sites, air travel, hiring local staff, and coordinating shoot schedules. Location Snap replaces that process with the choice of a single location image, reducing the repeated pre-production coordination burden for campaigns that need to prepare backgrounds across several cities.
