The 'Girl with a Pearl Earring' Across Three Bags
U.S. travel bag brand Sprayground has introduced a bag that covers its signature shark-mouth logo with an artist’s palette. The launch comes as the brand unveils a travel collection in partnership with the Mauritshuis museum in the Netherlands, taking its motif from Johannes Vermeer’s 'Girl with a Pearl Earring.' The painting is often called the 'Mona Lisa of the North.'
The collection consists of three exclusive designs. The first is a minimalist 'Blackout' style that covers the brand logo with a palette and adds pearl embellishment, while the second is a maximalist design framed in gold foil and wrapped in a vivid floral pattern. The third transfers the portrait as it is, with a gold frame against a gray background, turning the bag itself into a mini gallery.
Housed in a 17th-century palace building facing the Hofvijver lake, the Mauritshuis is a museum with a relatively small collection, but one densely packed with masterpieces by artists such as Vermeer and Rembrandt. The collection will be sold from July 26 on Sprayground’s official website and at select stores worldwide.
Source · FashionUnited, "Sprayground partners with Mauritshuis Museum for travel collection"
From Moodboard and Reference Board to Seasonal Concept Drafts in One Place
RealSnap’s moodboard is a planning screen used when preparing a seasonal concept, bringing reference images and copy together on a single board and analyzing that combination to move toward image drafts. It is the screen opened at an early stage by brand marketers or lookbook designers who need to set a new campaign direction each season.
The process of separately capturing references, gathering them in a shared document, agreeing on a direction in meetings, and then preparing and handing off a separate shoot brief can be handled within a single screen. The structure reduces back-and-forth between the stage of organizing direction and the stage of reviewing drafts.
