As tights return to 12 runway shows, Swedish Stockings opens its first store in New York

Sustainable hosiery brand Swedish Stockings opened its first US pop-up store on Elizabeth Street in New York on October 7. Running through October 18, the space showcases a new color, 'Roxana Tiger Tights', co-designed with writer and fashion influencer Leandra Medine Cohen. Two colors, Sharp Red and Bubblegum (each $65, about 90,000 won), launch online on October 8 alongside the existing Orange color.

Founded in Stockholm in 2013, Swedish Stockings makes tights from recycled yarn and also runs a B2B production service called Treadfine. Founder Linn Frisinger said the Roxana color, launched in fall 2025, sold out and played a key role in expanding the brand's presence in the US. The new York pop-up and the new color launch build on that momentum.

The return of tights is not unique to Swedish Stockings. On the Spring 2027 runways, at least 12 collections across New York, London, Milan, and Paris featured tights and stocking-style hosiery. Marc Jacobs paired opaque stockings with bodysuits and mini dresses, and Euromonitor assessed that the US non-sheer hosiery market grew solidly in 2025. Swedish Stockings competes in this market against brands such as Calzedonia, Wolford, and Sheertex.

Source · Glossy, "Swedish Stockings targets US growth as tights return to the runway"

AI styling app Alta has added six in-house avatars to online dress rental platform Rent the Runway's product pages. General-purpose avatars with different body types, ranging from size 2 to size 12, display complete outfits suited to different occasions, helping customers add other items to finish a look. Alta founder Jenny Wang shared the details when announcing the collaboration.

According to Wang, the avatars used here are not digital twins cloned from individual customers but general-purpose avatars built by size range. She explained that the content was designed to complement existing product photos rather than replace them, aiming to convey the context of a full outfit that a single product photo struggles to communicate.

In the Alta app, users can digitally create their own avatar and wardrobe and try on outfits posted by other users on their own avatar. This collaboration with Rent the Runway extends that feature to a brand's commerce page, seen as an attempt to connect personalized style discovery with product browsing.

Source · Vogue Business, "The Scoop With Alta’s Jenny Wang: On Partnering with Rent the Runway"

RealSnap's Lookbook Snap is a feature that combines clothing photos with an AI model, pose, and mood reference to create styled shots of the model wearing the outfit. Product photos shot only on a hanger or mannequin don't on their own show how a full outfit comes together, but Lookbook Snap takes these single-item photos as a starting point and turns them into images of a model actually wearing them.

The model, pose, and item combination set in ①–③ can be delivered at once as multiple result shots with different backgrounds — such as a street or an indoor setting — in area ④, so you can simply pick the shot where the outfit looks most natural and use it.

For brands that want to show a complete outfit that a product photo alone can't convey, it's worth starting by combining your clothing images with a model and pose in RealSnap Lookbook Snap to produce styled shots.