Prada's Campaign Is No Longer a Fashion Editorial, but a Film
Oscar-winning director Barry Jenkins took the camera for Prada's FW26 campaign. Unveiling 'Simple Stories', a campaign conceived by Miuccia Prada and Raf Simons, Prada made the unusual choice to approach it not as a fashion shoot, but as the direction of a film. What the campaign captures is not the glamour of the stage, but the extraordinary hidden within everyday life, expressed through a movement between still and moving images.
The cast is an international lineup that includes Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu. They remain in reflective, personal spaces, creating scenes that blur the boundary between performance and reality. Rather than following a clear plot, the campaign is structured as a sequence of fragments from moments that are never fully explained, leaving room for the viewer's interpretation.
Creative direction was led by Ferdinando Verderi, who shaped the overall tone. The campaign continues Prada's long tradition of moving between fashion and cinema, while presenting the FW26 collection itself as a visual identity and a 'provocation toward discovery.' The campaign was also released through Prada's official Instagram account.
Source · Hypebeast, "Barry Jenkins Directs Prada's Cinematic FW26 "Simple Stories" Campaign"
In Miu Miu's Vision of Femininity, Vulnerability and Control Coexist
Hailey Bieber and Xiao Wen Ju appear as the faces of Miu Miu's FW26 campaign. Photographer Zoe Ghertner and director Renell Medrano place them against industrial, nocturnal backdrops and abstract blue tones, portraying femininity as fluid and self-directed. Through images where strength and softness exist at once, the campaign reinterprets femininity not as a fixed face, but as layered emotion.
The clothing functions both as armor and as a means of expression. Delicately washed materials such as stretch poplin, double cashmere, embroidered tulle, and satin are contrasted with oversized shirred-lining outerwear, vintage-inspired opera coats, and trapper hats to complete the season's looks. Oversized silhouettes and body-hugging materials are mixed together, allowing defensive forms and sensual surfaces to coexist within a single frame.
Leather goods also stand at the center of the campaign. The Vivant, Rendez-vous, and signature Arcadie bags in soft leather appear, while an early-2000s bubble-shoe silhouette returns and draws attention. Stretch leather knee-high boots and 1970s-inspired eyewear complete the nocturnal mood, reaffirming both the identity of the brand's continuing leather line and its retro sensibility.
Source · Hypebeast, "Hailey Bieber and Xiao Wen Ju Front Miu Miu's Nocturnal FW26 Campaign"
MoodMatch's Lookbook Mode: One Sentence Adds One More Concept Card
RealSnap's MoodMatch is a feature that first lets you choose the purpose of the image you want to create, such as campaign, lookbook, or daily, then generates an image from a sentence describing the desired mood within that purpose. When you open the 'Lookbook' purpose in the Moodboard menu, pre-made concept cards appear in a horizontal row with titles and one-line descriptions, and below them is a Detail Prompt field where you can write a new scene.
Sometimes there is no real photo suitable as a reference, and what you have in mind is only a mood that can be described in words, such as 'this tone, this pose, this time of day.' In that situation, MoodMatch takes that sentence as the input and shows the next draft by creating one more card beside the existing concept cards.
