Ralph Lauren Tops Wimbledon's $931.4 Million in Media Impact Value with $28.9 Million

Wimbledon 2026, held over two weeks from June 29 to July 12, generated $931.4 million (roughly 1.27 trillion won) in Media Impact Value (MIV) for participating brands. The biggest winner was Ralph Lauren, which posted $28.9 million in media impact value by drawing evenly on celebrities, traditional media, influencers, official partners, and its own channels rather than relying on a single channel.

Nike came in second with $9.4 million, but unlike Ralph Lauren, most of that value was concentrated around Jannik Sinner's championship run and the traditional media coverage of it. Rolex, which has maintained its status as an official tournament partner, secured $7 million in media impact value, and Wilson secured $4.5 million, confirming the steady exposure that comes from a long-standing sponsorship relationship.

Known for traditions such as its all-white dress code and strawberries and cream, Wimbledon is also considered a fashion-marketing battleground, driven by official partnerships, player sponsorships, and Royal Box appearances. Fashion houses including Hana Yagi, Emilia Wickstead, and Gucci captured media impact value through high-visibility moments in the Royal Box. Launchmetrics calculated this result using its MIV metric, which converts brand exposure across online, social, and print media into monetary value, broken down by voice type such as celebrity, traditional media, influencer, partner, and owned channels.

Source · Launchmetrics, "Wimbledon 2026: The Brands That Won the $931.4M Media Impact Value® (MIV®) Fortnight"

Arts and crafts retailer Michaels unveiled an online frame-building tool powered by 3D and augmented reality (AR) technology last Tuesday. With the tool, customers can mix and match frame specifications such as size, material, glazing, and matting themselves, then scan a QR code on their phone to preview the finished design projected onto their own bedroom wall. Final production is still completed in-store.

The tool launched alongside a molding collection Michaels created in partnership with interior design outlet Architectural Digest. The collection starts with five molding options and is set to expand to 15 both online and in stores. It is part of a broader frame overhaul that will bring more than 200 new frame configurations spanning modern, bohemian, classic, and romantic styles, building on the company's earlier 10-minute frame service and same-day large-format art print service.

Heather Bennett, Michaels' chief customer officer and president, said that immersive 3D and AR visualization online helps customers move forward with confidence in realizing their vision. The company is also strengthening personalized product recommendations with 'Ask Mike,' its Google AI-powered shopping assistant unveiled last month, while expanding its physical store experience by growing its party supply lineup by 60% this year — including Hello Kitty, Stitch, and Bluey characters — and opening a third experiential store in Rogers, Arkansas.

Source · Retail Dive, "Michaels launches 3D digital frame builder"

RealSnap's Camera Angle is a snap tool that rotates the viewpoint of an already-created outfit shot in 3D, turning the same clothing and the same model into an image with a different composition. The screen displays a Reference alongside 2D Orbit and 3D Camera modes side by side, letting you quickly choose basic directions like front, side, or back, or fine-tune the angle further.