Ralph Lauren, Betting on No Single Channel, Generates $28.9 Million
Wimbledon 2026, held over two weeks from June 29 to July 12, generated $931.4 million (roughly 1.27 trillion won) in Media Impact Value (MIV) for participating brands. The biggest winner was Ralph Lauren, which posted $28.9 million in media impact value by drawing evenly on celebrities, traditional media, influencers, official partners, and its own channels rather than relying on a single channel.
Nike came in second with $9.4 million, but unlike Ralph Lauren, most of that value was concentrated around Jannik Sinner's championship run and the traditional media coverage of it. Rolex, which has maintained its status as an official tournament partner, secured $7 million in media impact value, and Wilson secured $4.5 million, confirming the steady exposure that comes from a long-standing sponsorship relationship.
Known for traditions such as its all-white dress code and strawberries and cream, Wimbledon is also considered a fashion-marketing battleground, driven by official partnerships, player sponsorships, and Royal Box appearances. Fashion houses including Hana Yagi, Emilia Wickstead, and Gucci captured media impact value through high-visibility moments in the Royal Box. Launchmetrics calculated this result using its MIV metric, which converts brand exposure across online, social, and print media into monetary value, broken down by voice type such as celebrity, traditional media, influencer, partner, and owned channels.
