RealSnap Location is a feature that lets you choose or search for a place you want and create AI fashion images with that place as the background.
You can use the atmosphere of spaces like streets, cafés, parks, city centers, and travel destinations to create location photoshoots for lookbooks, campaigns, and social media content.
The clothes are ready, but it’s hard to find a shoot location that fits
Fashion images depend not only on the clothes and model, but also on what kind of place they appear to have been shot in, which can greatly change the mood.Even the same outfit can feel like a completely different brand image depending on whether the background is a white studio, a city street, in front of a café, a beach, or a park.
But real location shoots can feel burdensome to prepare because you have to consider location scouting, travel, weather, shooting permits, and on-site variables.
RealSnap Location helps you more easily create images that look like real outdoor shoots by choosing the place you want as the background.
1. Choose the place you want to create a background that matches your brand mood
In Location, you can choose or search for the place you want and create images with that place as the background.You can select backgrounds such as city centers, streets, cafés, nature, or travel destinations to match the mood your brand wants.
For example, city backgrounds work well for a polished street mood, while beach or resort backgrounds are a good fit for summer campaigns. Café or alley backgrounds are great for daily looks, casual looks, and lifestyle content.
2. Explore and save real places with Google Street View
In Location, you can browse Google Street View to find places you like.You can choose backgrounds that fit your brand image while checking real streets, building fronts, alleys, café exteriors, and urban spaces.
If you save places you like, you can use them later as backgrounds for image creation. Instead of vaguely deciding on an “urban feel,” you can choose while looking at real spaces, making it easier to define a more specific direction for your location photoshoot.
3. Test the same outfit as different campaign images depending on the location
With the Location feature, you can test the same clothes and model against backgrounds in multiple places.If you apply one outfit to a city street, a natural-light café, a beach, and a park background, it’s easy to compare which location best fits your brand.
This process is also useful for concept testing before a shoot. Before carrying out an actual shoot, you can first check the image direction for each location and choose a background that suits your lookbook, campaign, or social media content.
How to use
- Open the Location menu.
- Choose or search for the place you want.
- Browse places you like in Google Street View and save them.
- Generate an image using the saved place as the background.
- Review the result and use it for lookbooks, campaigns, or social media content.
💡Things to note
If you use the images for sales materials or advertising creatives, make sure the background location naturally fits the brand image and product concept.If a specific real place is clearly visible, it’s a good idea to review whether commercial use is allowed and whether there are any location-related rights issues.
Because location images can strongly reflect the mood of the background, you should also check that the background does not stand out too much more than the product.It’s best to review the final image before use to make sure the clothing colors, model proportions, and background perspective do not look awkward.
Conclusion
RealSnap Location is a useful feature for fashion brands when they want to create AI images with the feel of a location photoshoot without scouting a shoot location themselves.
By selecting the place you want or finding and saving real spaces through Google Street View, you can create lookbooks, campaigns, and social media content with backgrounds that match your brand mood.
If you want to create content where the atmosphere of the place matters—such as an urban street photoshoot, a daily look in front of a café, a beach campaign, or seasonal images with a travel-destination mood—it’s a good idea to first test the background direction with the Location feature.
